Many critics have an effect on buying trends and a wine’s notoriety. There are few that are as closely followed and respected as Jancis Robinson in the UK, Lisa Perrotti-Brown and James Suckling in the US. However, no one is as revered and quantifiably influential as the former American lawyer Robert Parker Jr.
“The man with the paragon palate…for countless wine lovers, Robert Parker’s tastes are infallible.”
Robert Parker Jr. and his publication The Wine Advocate have revolutionised the wine market. Parker’s 100 point scale was first put to demonstrable use for the 1982 vintage which he claimed was going to be the greatest in Bordeaux history. His opinion was in opposition to other critics who, on the whole, panned the vintage. Having stood practically alone in his foresight, history awarded him his glory and from then on he has had the power to virtually dictate how well a wine might perform. If Parker awards a high score this can automatically send prices soaring, as there is a cache and collectability around a wine that’s been verified by a man who has insured his nose for $1 million.
“His influence is unparalleled in the history of wine journalism.”
John Stimpfig for the Financial Times wrote: “For years, merchants and fine wine commentators have linked the investment returns of Bordeaux’s best performing wines with high points ratings from Robert M. Parker Jr. So that while other journalists such as the Financial Times’s own Jancis Robinson, and Steven Spurrier on Decanter, have been influential in affecting the buying habits of traders, investors and collectors, none have been able to move the markets in anything like the way Parker has in his bi-monthly Wine Advocate magazine.”